France’s Top Beauty Retail Apps in Q4 2020: A Performance Snapshot

In the fourth quarter of 2020, France's beauty retail sector witnessed significant user engagement on mobile platforms. Sensor Tower provides a comprehensive look at the performance of the top beauty retail applications in this period.

The SEPHORA - Maquillage, Parfum app saw its downloads grow from 12K in the last week of September to a peak of 47K in the last week of November, before declining to 17K by the end of December. Weekly active users followed a similar trajectory, starting at 88K and peaking at 137K in November, then tapering off to 111K by the year's end.

Nocibé experienced a surge in downloads, climbing from 5K to a high of 48K in mid-November, and then falling to 7K towards the end of December. The app's weekly active users mirrored this pattern, increasing from 12K to a high of 68K, before dropping to 21K.

For Beauteprivee - Ventes privées, downloads started at 8K, with a noticeable jump to 17K in early November, and then a decrease to 8K by December's close. The app maintained a strong base of weekly active users, beginning the quarter at 179K and ending slightly lower at 160K.

BEAUTY BAY also saw an upward trend in downloads, starting at 2K and reaching nearly 10K in mid-November, followed by a slight decline to 4K by the end of December. Weekly active users for the app grew from 8K to a peak of 24K before ending the quarter at 18K.

Lastly, Marionnaud – Beauté & Soins downloads began at under 1K and saw a peak at 5K in early November, followed by a decline to 1K in the final week of December. The data for weekly active users for Marionnaud was not provided.

All revenues for these apps were reported as zero throughout the quarter, shifting the focus entirely on downloads and user engagement trends.

For more in-depth insights and performance metrics of these beauty retail apps, Sensor Tower's full suite of analytics tools is available.